The purpose of AMAC (African Migration Advisory Centre) is to:

1. act as an information platform for the general public (in The Gambia) to inform them about alternatives to irregular migration. Whilst providing information about the dangers of irregular migration.
2. To make clear the official screening procedures for regular migration. And encourage individual skills development and self-empowerment alternatives.
3. Provide family counseling for re-integrating returnee Gambians back into society, with the assistance of Family Liaison Officers (FLO). FLO’s will liaise with returnees and their family members in their local villages and communities. This type of holistic family counseling aims to bridge the gap between the returning migrant, their families and local communities, making them feel more at ease to repatriate to their home country.
4. Work with families and communities to reduce the risk of social marginalization and exclusion of returning migrants from Europe, which contributes negatively to the psychological wellbeing of returnees. The returnee must feel wanted by their family, friends and communities.
5. serve as an advocacy centre both nationally and internationally (with European partners) on issues surrounding migration.
6. provide a career advisory platform for young people to access resources to develop in areas of literacy and practical vocational skills, thus building new livelihoods to become functional and productive members of their communities.
7. Returnee migrants will be offered a platform to help find sponsors for their education, business ventures and skills training.
8. To help assist families and communities who have lost all contact with their sons or daughters after taking the back-way-journey to Europe by capturing as much information in a confidential manner from an individual family member  their sons or daughters Back-way-journey as part of our sensitization outreach programme. This information will then be stored on a countrywide database for displaced Gambian migrants.
9. Deploy AMAC Country Liaison Officers (CLO) to liaise with Gambian Government Officials, by way of Memorandum of Understanding (MOU), to EU countries that process Gambian Nationals for deportation; as a means to obtain details about these individuals, their journey and their family contacts. This information will assist with their re-integration and to, where possible, identify Gambians who did not survive the journey. This information will also provide closure to many families who do not know what happened to their loved ones.
10. provide Community-based Outreach sensitization initiatives, visiting local villages, communities, schools, colleges, universities and youth centres, to inform the general public on the rules and regulations of migrating to Europe set out by the European Commission and its member states.