There is a need to control the Migration Narrative of youth migration from the Gambia,
particularly through perilous routes to Europe, its a pressing concern. Many young individuals are driven by misleading narratives propagated through social media, which romanticize the journey and the prospects of life in Europe. This misinformation often leads to tragic outcomes, including loss of life. To combat this, it is essential to reshape the narrative surrounding migration and implement initiatives that can effectively inform and protect the youth.
Current Challenges

The narratives that entice youth to undertake dangerous migration routes are often fueled by:

Social Media Misinformation: Many illegal migrants share distorted views of life in Europe, portraying it as a paradise while omitting the harsh realities they face. This creates an imagined life that influences young people’s decisions to migrate.

Desperation and Lack of Awareness: Young people may not fully understand the risks involved in these journeys, leading them to make uninformed decisions based on false information.
Community Impact: The resulting loss of life and missing persons creates a ripple effect within communities, leaving families in anguish and uncertainty about their loved ones.
Proposed Initiatives

To effectively change the narrative and reduce the number of youth attempting these dangerous migrations Journeys. The following
initiatives can be implemented:

1. Gambian Missing Migrants Database: Establishing a comprehensive database that centralizes information about missing migrants would help raise awareness about the realities of migration. This database will be complemented by a marketing plan that includes posters and social media campaigns highlighting the dangers associated with irregular migration.
2. Documentary Collaboration: AMAC has been given the rights for none profit to a Documentary that Ross Kemp and Freaswater production London and British Sky Broadcasting International BskyB to create a voiceover in local languages for the documentary titled Libya: Migrant Hell this would provide a stark depiction of the risks involved in backway migration. Airing this documentary on Gambian television networks would educate viewers about the harsh realities faced by migrants, countering the misleading narratives prevalent on social media.
3. National Remembrance Day for Missing Migrants: Advocating for a national day of remembrance would honor those who have gone missing during their migration attempts. This initiative would not only show solidarity with affected families but also serve as a public reminder of the dangers associated with irregular migration.
   Facebook Social Media’s Role
   Facebook’s role in facilitating dangerous migration through smuggler advertisements is concerning. Recommendations for change include:
   Enhanced Content Moderation: Implementing rigorous screening processes for ads related to travel and migration.
   User Reporting Mechanisms: Strengthening reporting features allows users to flag suspicious ads quickly.
   Educational Campaigns on Social Media: Launching initiatives aimed at informing users about the dangers of human smuggling can help counteract misinformation.
   Conclusion
   Addressing misinformation surrounding migration through targeted initiatives can significantly impact The Gambia’s youth. By focusing on education, awareness, and community solidarity,
   It is crucial to recognize that changing how youth perceive migration can alter their decisions regarding it. We can work towards reducing the number of young people risking their lives on dangerous journeys to Europe. It is crucial for Gambian youth to understand that there is no place like home and that safe alternatives exist within their own communities.